The initiative aims to provide instant, portable cooling relief to workers facing extreme weather, while reinforcing the brand’s vision of making a real difference in people’s everyday lives

As part of its continued commitment to corporate social responsibility and improving lives through meaningful initiatives, Sanford has partnered with Feed the Labour to distribute 250 hand-held fans to hardworking labourers across the UAE. With summer temperatures soaring, this gesture of relief and comfort is not just timely, it reflects the brand’s deep-rooted values of empathy, utility, and accessibility.

The initiative, rolled out this month, aims to provide instant, portable cooling relief to workers facing extreme weather, while reinforcing the brand’s vision of making a real difference in people’s everyday lives.

"At Sanford, we don’t just manufacture appliances – we touch lives," said the company spokesperson. "This gesture is a small but heartfelt expression of our belief in the joy of giving. As we grow globally, our values remain deeply human."

From humble beginnings in 2004 to becoming a globally trusted name in home appliances, Sanford continues its mission to bring innovation, affordability, and quality to every household. With a legacy spanning over a decade, the brand has become an integral part of daily life for millions of customers across the world and its journey is far from over.

"At Sanford, we believe in touching lives through innovation,” said a spokesperson from the brand. “This initiative is part of our enduring value – the joy of giving. We participate in CSR programmes to uplift communities and deliver real change. Every product we create is designed to improve quality of life."

Sanford owns and operates its own manufacturing facilities in China, maintaining strict quality control while offering value-driven pricing that’s affordable for everyone. Its product philosophy revolves around “everything for everyone” – creating solutions for every lifestyle, every budget, and every corner of the home.

To make this season even more rewarding, Sanford has launched its 'Summer Mega Sale', offering customers 10% off on all orders via its official website www.buysanford.com. With peak heat setting in across the region, customers can browse everything from cooling fans to efficient cooking appliances – all designed to keep life cool, comfortable, and convenient.

From advanced air fryers and multi-cookers to hair care tools, fans, and grooming kits, Sanford’s appliances are designed to simplify routines without compromising performance.