WINTER COLLECTION
Why Simplicity is the Real Innovation in Appliance Design
“1 in 3 global consumers want products that make daily life simpler - not more complex.” In an age of...
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The Clutter Crisis: Buying Right vs. Buying More
The average UAE household owns 27 small appliances but uses only 9 daily. (Source - GfK MENA Appliance Ownership Report...
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Smart Minimalism: Why the Future of Appliances Is Functional, Not Flashy
By 2026, the global home appliance market is projected to hit $500 billion. But here’s the catch - up to...
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